Consumer marketing toolkit

Marketing tools to increase your business

Oticon’s consumer marketing toolkit is designed to help you attract new users and to retain the existing users in your database. Packed with ready-to-use, customisable elements, the toolkit has been designed so that you can prepare campaigns for your clinic to attract and maintain even more clients.

Motivate consumers to act...

The traffic-building elements are ads, open house invitations, direct mailings, vouchers for free tests and trials, ENT/GP letter and web banners to attract traffic to your website. The direct mailings are targeted to the different type of consumers you meet in your daily practice, going from the dependant Power user to the potential new user with a mild hearing loss. They are intended to strengthen your relationship to your clients.

The elements are specifically designed to tap into tested rational and emotional triggers that can motivate the different consumers. Both to those who have not yet done anything about their hearing loss, but also to the experienced users who are looking for a reason to upgrade. Independent on the target group they highlight just how discreet modern hearing care solutions can be and how they can empower your clients and help them gain confidence. ... and bring traffic to your store The elements invite consumers to make an appointment for a hearing test or to take advantage of a free trial or offers an exchange discount on old instruments so they can experience the difference a modern hearing care solution can make.