The Now Effect’s simple and clear
path to acceptance
The holistic approach paves the way
As you are no doubt fully aware, there are four main areas critical to success with first-time users. So to complement your efforts, we have developed a holistic approach covering each of these areas with a series of coherent tools.
From attracting and motivating new clients to take action, all the way to ensuring long-term satisfaction, this approach is designed to support you throughout the journey to successful acceptance – and help you give your clients an instant and lasting wow effect.
Learn more about Oticon Intiga and the benefits of The Now Effect
1. Attract and motivateWith Oticon’s Consumer Marketing Toolkit, you can ease some of your clients’ concerns before they even walk through your door.  Learn more
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2. Manage expectationsThe number one reason why people stop using their hearing solution is that it doesn’t meet their expectations. Readiness Management is an inspirational counselling approach that can support you in managing first-time users. Learn more |
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4. Ensure successful adaptationOur research reveals that a high proportion of first-time users remain insecure after leaving the practice. Oticon’s User Acceptance Programme is designed to keep an open dialogue in the first all-important period of adaptation.
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3. Match individual needs
First-time users are traditionally your most demanding clients. Here’s the solution developed specifically to meet their individual needs and concerns: Intiga – designed especially for first-time users.  Learn more
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Intiga is the world’s smallest fully wireless hearing solution compared to behind-the-ear hearing solutions with binaural processing and streaming capabilities.