New, insight based opportunities for more success
The challenge is clear – some of your precious time might be wasted with first-time users. But if they are really “just not ready”, then why are so many already in the process? Do they want it to take a long time to accept their hearing solution in today’s world of instant gratification? Is there more we can do to manage unmet expectations so fewer instruments end up “in the drawer”?
Our insights reveal new opportunities to look at an old and familiar problem – that of first-time user acceptance – in a new light. Meeting the demands and concerns of your typically most demanding clients, requires mastering success in 4 key areas. With a holistic approach that defies conventional wisdom, we can help you to get more people to take ownership of their hearing loss before, during and after they visit your practice.
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How many different hearing care professionals do consumers visit?A recent worldwide consumer study reveals that half of first-time users visit two or more hearing care professionals. But those who bought on their first visit had a significantly better experience on many parameters when compared with those who did not. 1 dispenser: 50% 2 dispensers: 35% 3 dispensers: 11% 4 or more dispensers: 4% |
Our insights confirm that the likelihood of a first-time user becoming a long-term, satisfied client is directly related to a thorough understanding of their needs and expectations at the first stage of the process. We can support you in managing their wide-ranging expectations, wherever they are in their journey.
Let’s break the pattern of first-time user acceptance

The number one reason first time users stop using their hearing solution is because it did not meet their expectations.

Join the discussion on first-time users and view other opinions on how to break the pattern.