Copenhagen, 08.05.2025 - Oticon, a leading innovator in hearing aid technology, today announced its collaboration with Google to shape the future of connectivity, accessibility and user experience for hearing aid users. This partnership marks a significant milestone in the Bluetooth® LE Audio implementation, creating more inclusive audio experiences for Oticon Intent™ users.*

With the latest Bluetooth® LE Audio capabilities, Oticon Intent users can now easily manage their hearing aids with immediate access to battery status and program management. Additionally, Bluetooth® LE Audio provides higher sound quality and better speech clarity, especially in noisy environments, and with a full day of battery life for hearing aid users.** This LE Audio integration is currently available on the brand-new Samsung Galaxy S25 and Google Pixel 9 series with Android 16 beta and in the coming weeks will come to Galaxy S24 with Android 15.

Oticon contributed to the new Bluetooth® LE Audio and Auracast™ technologies as part of the Bluetooth Special Interest Group (BT SIG). Through this partnership, we will ensure that Oticon's hearing aids and Android devices have a seamless digital engagement and are ready for future connectivity innovations.

“We’re excited to work with Oticon to bring the benefits of LE Audio and a better device management experience to hearing aids paired with Android devices,” says Sathish Karunakaran, Sr. Engineering Director, Android, “This work is part of our continued efforts to build for everyone and make Android more accessible for people who are deaf or hard of hearing."

"We're thrilled to work with Google in this transformative collaboration," says Frederik Gundelach, Senior Product Manager - Connectivity and Device User Interaction. "This partnership represents a significant step forward in making our services more accessible to all users, while delivering an enhanced experience on Android that puts our customers first. By combining our strengths, we're not just improving technology – we're shaping the future for our customers. This is only the beginning of what we envision as a long-term commitment to creating more inclusive and user-friendly solutions for our consumers."

*Audio streaming and hands-free calls via Bluetooth® LE Audio works with Oticon Intent and compatible Android mobile devices that support LE Audio

**Based on claims by Bluetooth SIG

About Oticon

500 million people worldwide suffer from hearing loss. The majority are over the age of 50 while eight percent are under the age of 18. Oticon's vision is to create a world where people are no longer limited by hearing loss. A world where hearing aids fit seamlessly into life and help people realise their full potential, while avoiding the health consequences of hearing loss. Oticon develops and manufactures hearing aids for both adults and children and supports every kind of hearing loss from mild to profound and we pride ourselves on developing some of the most innovative hearing aids in the market. Headquartered in Denmark, we are a global company and part of the Demant Group with more than 20,000 employees and revenues of around DKK 18 billion. Changing technology. Changing conventions. Changing lives. Oticon – Life-changing hearing technology.

Android™ is a trademark of Google LLC. The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. Any use of such marks is under license. Other trademarks and trade names are those of their respective owners. The Samsung name and all related product names are trademarks of Samsung Electronics Co., Ltd.