New Oticon Own™ hearing aids allow hearing care professionals to fit more users with invisible* hearing aids with an exceptional sound experience. The new discreet custom hearing aids are fully customised to fit individual ears and feature Oticon’s BrainHearing™ technologies, including the world’s first on-board Deep Neural Network in a custom hearing aid.

Copenhagen, Denmark, 11 August, 2022. Oticon is pleased to announce the launch of its new range of custom hearing aids, designed to provide a customised fit for ultimate comfort, even for the most active lifestyles. With Oticon Own, hearing care professionals can offer users a highly discreet product, featuring Oticon’s smallest custom design to date, with best-in-class audiology and technology. The new custom hearing aids from Oticon have taken a giant technological leap. Oticon Own features the advanced performance of two technology generation leaps, including the superior power, speed and features of the Polaris platform.

• Customised fit

Using advanced miniaturisation techniques Oticon has accomplished its smallest in-the-ear design, including an IIC style that is invisible for 9 out of 10 users. The smaller design enables professionals to fit more ears so that more users can actually choose to have an ITE style. Oticon Own ITE hearing aids are fully customised to each individual user, offering ultimate comfort and confidence to enjoy an active lifestyle. Furthermore, Oticon's new IIC and CIC hearing aids can now be fitted to level 90, while the Oticon Own ITC, ITE HS and ITE FS can be fitted to level 100.

• BrainHearing™ in-the-ear

Oticon Own’s tiny design even includes the advanced audiological performance of Oticon’s groundbreaking BrainHearing™ technologies. Oticon now introduces the first on-board Deep Neural Network (DNN) in a custom hearing aid. Trained with 12 million real-life sound scenes, the DNN in Oticon Own recognises a wealth of sounds, their details and how they should ideally be heard in a natural way. Hearing care professionals can now offer custom users access to all relevant sounds, supporting the brain’s natural ability to make sense of sound**. Oticon Own includes MoreSound Amplifier™, precisely balancing amplification, MoreSound Optimiser™, proactively eliminating feedback, and Oticon’s giant leap in sound processing, MoreSound Intelligence™. Oticon has proven that Oticon Own significantly reduces listening effort for users. Using pupillometry to measure listening effort, with MoreSound Intelligence™ on, pupil size of Oticon Own users was reduced by 30%i. Oticon Own also includes Oticon’s Tinnitus SoundSupport™ which provides relief sounds for tinnitus sufferers.

Many Oticon Own styles are Made for iPhone® and compatible Android™ devices***, offering direct, high-quality streaming, so that users can enjoy their favourite music as well as take calls through their hearing aids. In addition, iPhone and iPad users can enjoy hands-free communication thanks to Apple’s support for bi-directional hearing aids****. 2.4GHz Bluetooth® Low Energy Technology is introduced from the Oticon Own ITC style upwards, making the Oticon Own ITC the smallest, fully featured ITE hearing aid in the Oticon portfolio.

Thomas Behrens, Vice President of Audiology at leading hearing aid provider, Oticon, comments:

“Oticon Own represents our commitment to offer a full portfolio via our new platform, Polaris. Built to be discreet, our new Oticon Own range introduces BrainHearing technology into our smallest hearing devices, enabling hearing care professionals to offer more patients a reliable, comfortable custom-made solution that gives them more freedom to enjoy an active lifestyle. Custom hearing aids overcome many of today’s challenges of wearing behind-the-ear hearing aids, such as wearing glasses and facemasks. For active users especially, wind noise is reduced and stability increased. We are really proud to make custom hearing aids available to so many more users, and without compromising the life changing hearing experience we have to offer.”

Oticon Own is available in five styles, with five price points and five colours, delivering a complete custom product family from Oticon for hearing care professionals to offer.

*The IIC is invisible for 9 out of 10 users
**Benefit may vary depending on style chosen
***Compatible with modern Android devices which support audio streaming for hearing aids
****Bi-directional streaming is available with iPhone 11 or later running iOS 15.2 or later, and iPad running iPadOS 15.2 or later.

ⁱRumley, J., Santurette, S., Eskelund, K., Wang, J.W., & Hofheinz, T. (2022). Oticon Own evidence. Oticon Whitepaper

About Oticon

500 million people worldwide suffer from hearing loss. The majority are over the age of 50 while eight percent are under the age of 18. Oticon's vision is to create a world where people are no longer limited by hearing loss. A world where hearing aids fit seamlessly into life and help people realise their full potential, while avoiding the health consequences of hearing loss. Oticon develops and manufactures hearing aids for both adults and children and supports every kind of hearing loss from mild to profound and we pride ourselves on developing some of the most innovative hearing aids in the market. Headquartered in Denmark, we are a global company and part of Demant with more than 16,500 employees and revenues of around DKK 15 billion. Changing technology. Changing conventions. Changing lives. Oticon – Life-changing hearing technology.