Hearing aid manufacturer, Oticon, has announced a new brand concept dominated by a clear and simple communication strategy to promote its dedication to providing ‘Life changing technology’. Oticon will ensure that consumers and hearing care professionals alike fully appreciate its commitment to the research and development of technology innovations that make a difference in people’s everyday life.
“We are extremely proud to be one of the strongest brands in the global hearing healthcare industry, which we have gained through consistently delivering exceptional technological advancements in-line with hearing aid user demands,” said Ole Asboe Jørgensen, President, Oticon Brand, Global. “We have a wealth of evidence demonstrating how effective Oticon hearing aids are, it has bolstered our confidence to communicate that the technology we are introducing is completely changing the way in which hearing technology works and is life-changing for users.”
The new Oticon brand strategy features five core characteristics designed to drive the brand forward: Open and curious, BrainHearing ™, Technology Pioneer, Devoted to users and Committed to professionals.
“Our constant mission is to evolve as fast as the world is changing, to always be future-ready, and we envisage a world of hearing loss with no limitations,” said Ole Asboe Jørgensen. “We are now entering an era of ageing global populations, and modern seniors are becoming confident technology adopters as they embrace devices that can help them live their lives to the fullest. This means that is has never been more relevant to promote our status as life-changing tech innovators as we continue to pioneer new solutions to meet the ever-evolving needs of hearing aid users today and tomorrow.”
For more information on Oticon visit: www.oticon.global and the new brand platform:
500 million people worldwide suffer from hearing loss. The majority are over the age of 50 while eight percent are under the age of 18. Oticon's vision is to create a world where people are no longer limited by hearing loss. A world where hearing aids fit seamlessly into life and help people realise their full potential, while avoiding the health consequences of hearing loss. Oticon develops and manufactures hearing aids for both adults and children and supports every kind of hearing loss from mild to profound and we pride ourselves on developing some of the most innovative hearing aids in the market. Headquartered in Denmark, we are a global company and part of Demant with more than 15,000 employees and revenues of over DKK 14 billion. Changing technology. Changing conventions. Changing lives. Oticon – Life-changing hearing technology. www.oticon.global